Look, it doesn’t rhyme, but it works!
If you’re like me and you hate networking, the thought of having 1 conversation every day is probably making you want to run for the hills.
That’s one of the reasons why I initially created a video cover letter; I wanted to do the networking on my terms.
But after you create your video cover letter, how do you get people to watch it? That’s the 2nd most common question I get about video cover letters.
Here’s what a typical week of job searching looks like for me:
Create a post on LinkedIn and Twitter sharing my video cover letter and alerting my network that I’m #OpenToWork. This usually results in at least 1 DM.
After replying to the DM, I focus on hashtag research and spend about 30 min on a job board. If I see something I like, I apply, and of course, I include a link to my video cover letter with the application.
I check out recent posts for the hashtags I researched and engage with other people’s content. By engage I mean I like, comment, share, etc. This usually results in at least one DM.
By mid-week I usually have at least one call scheduled from the DMs that happened earlier in the week. I also use Wednesdays to follow up and DM any people whose posts I shared or commented on the day before.
This is also the day I usually create a new post directly addressing one of the pain points that my ideal employer struggles with, and of course, I refer back to my video and talk about how I solve this problem.
By this time, I likely have at least 1 interview scheduled or another intro call from the DMs earlier in the week. I spend 30 min on a job board to see if there’s anything I’m interested in applying to, and I do cold outreach to the hiring manager or recruiter from the job(s) I applied to on Monday.
I either create a new post, one that’s not directly tied to my video but one that is of service to my network (even if it’s a funny meme or an interesting article I found online).
I reserve Fridays to reach out to old co-workers or potential co-workers (at companies I’m interested in working at) and just say hi and nurture or start building the connection.
As you can see, I have at least ONE conversation every day. I don’t spend a ton of time on job boards (but I DO apply to jobs online). This approach significantly speeds up my job search. It also helps with my job search anxiety, as I feel like ONE conversation a day is an easy metric to hit.
If you want more practical tips on navigating the job search, sign up for my e-mail list. My goal for 2022 is to start sending ONE e-mail with tips every week. You can sign-up here 👉🏾 https://connect.howtolevelup.com/subscribe
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