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December 27, 2023

How To Identify your Target Employer & Build a Job Search Scorecard

Every day, thousands of people around the world launch a job search. They usually start by updating their resume and blasting it off to as many jobs as possible. That’s how most of us learned how to look for a job.

1️⃣- Update resume

2️⃣ – Respond to job ad by sending resume

3️⃣ – Hope and pray they call you for an interview

Repeat as many times as necessary for as long as needed. The only metric people seem to measure is: Number of times resume has been submitted…

I get it; trust me, I get it. Any time I’ve been on the hunt for a job, conversations with my mom go something like this:

Mom: Have you found a job yet?

Me: No, not yet, mom.

Mom: How many jobs have you applied for? You have to keep sending your resume until you get a job.

Me: That’s not how it….. 🤐. Yes mom, you’re right…

If you have an afro-Latina mom like I do, you know better than to engage in this conversation.

Anyhow, that’s not the point of my email. Today I want to talk about the very first step you should take if you want to have a successful job search. It’s the same first step millions of marketers worldwide take when launching a marketing campaign.

Step 1 – Define Your Target Employer

The first step is to define your target. No one will launch a marketing campaign without knowing who they are targeting; why on earth would you launch a job search without knowing where you want to end up working.

Here are a few questions you can ask yourself when defining your Target Employer Profile:

  • Company Size (global Fortune 500, new startup, established startup, etc.).
  • What industry?
  • Agency, SaaS, or Corporate?
  • Opportunity for advancement and growth (clear path of advancement, training)
  • Compensation and benefits that are important to me (minimum salary of $x, bonus, equity)
  • Schedule flexibility (4-day work-week, asynchronous first, no set hours)
  • What management style do I prefer?
  • Location (onsite only, remote only, remote with travel, remote no travel, hybrid)
  • Job structure (lots of autonomy, lots of structure)
  • Culture and colleagues (friendly, meritocratic)

If you need inspiration, you can go to a job board and look at roles or companies that seem interesting to you; look at the job descriptions. Then, read through the role descriptions, company profiles, benefits, and perks offered, and write a list of the things important to you.

Now that you have your list rank each item on the list. 1 being the most important to you, the last number being the least important to you.

Build a Scorecard

Now here comes the fun part, build a scorecard with your criteria. You’ll use your scorecard and your ranked list to evaluate everything in your job search, from how you write your resume, what jobs you apply to, what questions to ask during an interview, and finally, you’ll use it to determine what offer to accept.

Here’s a quick video explanation of my scorecard:

You can grab a copy of the scorecard template I used in the video here: https://docs.google.com/spreadsheets/d/1DAk9BvjfWyn3wrWPjJjkaUPV3_4QAclytJ76wmGSar0/copy?usp=sharing

Ok, now it’s your turn. Go ahead and build out your scorecard.

This is the first post in the Job Search like a Marketer, follow us on Twitter and LinkedIn so that you’re notified when the next post in the series is published.

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